Optimize Your Search Engine Optimization (SEO) Efforts With These Marketing Channels
Golf marketing is a key element to the survival of a golf club or golf course. Every golf course wants a steady flow of new prospective players contacting the course by either making golfing rounds or signing up for lessons. High-performing golf clubs never take breaks or give up on their golf marketing campaigns. They continually put forth resources towards finding and attracting new golfers to play on their links. Marketing, although important, is just one component of a great golfing program. Below I have outlined some other important elements of golf marketing that I feel are vital for every golf club.
One of the best golf marketing strategies that can be used by any golf club is Instagram. With Instagram, you can build direct links with potential clients while also engaging the golfer in virtual conversations on a one-of-a-kind platform that is not only addicting but beneficial to networking situations. One of the most effective golf marketing tools that can be implemented by any golf course is private clubs tee times.
Private clubs offer a unique opportunity to make sure that any golf marketing campaign is always at its peak. Tee times offer a variety of different benefits for any golf marketing plan. In one simple event, you can give new prospective clients an opportunity to tee off at one of your country’s finest courses. You can also take the opportunity to host a “Golf From Home” event in which you and a select group of returning clients will be allowed to tee off at various courses around your country.
Tee times give golfers the opportunity to see and experience their very own personal golfing experience right from the privacy and comfort of their own homes. This is what makes private club tee times so attractive to golfers: They allow golfers to be more engaged with the game itself. Private clubs have a wealth of information such as courses and player ratings that can be used to help promote your events. For example, by offering the “My Tee Time” promotion, you can have any number of current and former clients sign up for your private events, and get a special discount or even be entered in drawings for great prizes.
Private event marketing allows you to also get involved with current customers, and get their feedback to help you fine-tune future promotions. You can also invite local golf courses to host your event and offer them free tee times to let their current customers enjoy the game. By getting your golf courses to help you promote your events, you are not only giving them a chance to benefit from your services and see how beneficial they can be, but also you are extending their season with you. When you work with top-rated golf courses, you are increasing their exposure and earning more revenue from them.
Another highly lucrative way to increase your golf marketing success is through the use of an app. An amazing 70% of golfers have smartphones today, so you should consider creating an app to make use of this growing market. If you already have an app, consider spicing it up by integrating it with Google’s AdWords and Analytics to provide users with additional data, tips, info, and interactive features. If you don’t already have an app, you can create one easily by registering for a developer account on Google Play. This will provide you with an easy-to-use code to customize your application.
Another strategy for golf course marketing involves the use of Facebook and Twitter. Both of these social networks allow you to reach a global audience at a low cost. If you regularly update your status messages, your followers and fans will continue to grow quickly. You can also join the various groups and forums that focus on golfers and tap into a community of like-minded people who share your love of the game. Through social media, you’ll be able to stay abreast of all the newest strategies and tips about marketing.
Finally, you can leverage YouTube and other online booking services to create viral videos that spread quickly across the internet. The right video can catch the attention of millions of people. Consider using SEO and video marketing to increase exposure. By creating interesting videos that offer tips and tricks, as well as featuring professional golfers, you can bring even more traffic to your website. As your business begins to flourish, you can further integrate SEO and marketing channels into your web platform, so you can increase your visibility and success in the industry.